About SERP - AP


A voluntary organization


The Society for Elimination of Rural Poverty (SERP) was established by the Government of Andhra Pradesh (GOAP) as a sensitive support structure to facilitate poverty reduction through social mobilization and improvement of Livelihoods of rural poor in Andhra Pradesh.

As per the Andhra Pradesh Reorganisation Act, 2014, SERP is divided into AP SERP and TG SERP for implementing Indira Kranthi Patham (IKP).

SERP, AP, is implementing Indira Kranthi Patham (IKP) in all the 656 rural Mandals of 13 rural districts in A.P. The vision of SERP is to enable every poor family in rural Andhra Pradesh to come out of poverty and stay out of poverty. SERP works on a comprehensive multi dimensional poverty alleviation strategy by focusing equally on the Livelihoods Value Chain and Human Development Indicators. The fundamental unit of development at SERP is the rural poor households and all interventions of SERP strive to achieve essentially two out comes - sustainable per capita household incomes of Rs.1,00,000/- per annum from multiple sources and improved Human Development Indicators.
With this in mind, SERP has relentlessly worked on a unique structure of community based organization by organizing 69,31,113 rural women into 6,52,440 SHGs, 26,753 Village Organizations, 656 Mandal Samakhyas and 13 Zilla Samakhyas. SERP has established a unique institutional structure for the Community Based Organizations in the World. This CBOs structure in A.P. has facilitated cumulative bank loans of Rs. 43,596.60 lakhs of commercial bank loans to SHG members, Collective Marketing to the tune of Rs. 558.17 crores resulting in a benefit of Rs.75/- to Rs.100/- per quintal to the farmers, pesticide free cultivation in 22.93 lakh acres in 2013-14 alone resulting in a saving of Rs.3000/- to Rs.15,000/- per acre to the farmers, etc. This unique model has been adopted by Ajeevika (National Rural Livelihoods Mission) at the National level in India.

Some of the other key results of Residual SERP, Andhra Pradesh are:

  • 2,64,043 Persons With Disabilities (PwDs) in 27,708 exclusive SHGs for PWDs.
  • 2,761 acres of fertile land with assured sources of water purchased and handed over to the rural poor.
  • 32,42,185 lakh women enrolled in Abhayahastham and another lakh rural poor household enrolled in JBY through the largest social security programmes in the country.
  • 2,464 Nutrition and Day Care Centrers established.
  • 2,275 Early Child Education Centers established with 2171 students.
  • 35,122 cases pertaining to women resolved.

ANDHRA PRADESH- SERP CEO- Sri S. SOLOMON AROKIARAJ IAS
cell ph- 800-846-7788
ceo.serp.ap@gmail.com

COORDINATOR (MKSP) - Dr. Vijay Kumar
Cell ph 984-990-1077
reddipallivijay@gmail.com

DIRECTOR (Livelihoods) - Sri Raghunatha Reddy Y V
Phone:- 9849912711
yalagiri@gmail.com